Most of us are familiar with OUR side of the 80/20 Principle.
We realize that 20% of our actions will produce 80% of our results.
So, if we’re smart, we’ll try to stay in that “20 Zone” as much as we can. And we’ll try to ruthlessly exterminate, delegate, outsource, or even just ignore as many of the “80 Tasks” that we can.
But what about the customer side of 80/20?
You know that 20% of your customers will provide 80% of your revenue.
But did you know that 20% of the things you offer, provide, sell and even say account for 80% of the influence you have over those customers?
You must know your “whales”, as they are called in the casino world.
What do they like? What will they pay more for?
An interesting example of this playing out right before our eyes is Amazon.com.
For about $100 per year, Amazon Prime members enjoy fast, free shipping…and some free streaming of movies and TV shows.
And Prime members spend 2-4 times as much as regular members.
That’s 200% to 400% more revenue than from a non-Prime member.
These are Amazon’s whales. And Amazon wants to net as many as they can.
Amazon’s whales love fast, free shipping. Amazon knows that.
What else do they like? Well, Amazon is still trying to figure that out. And spending a lot of money doing so!
But they are wise to try. You would be wise to do the same.
What do your whales love? What would they pay more for? What will they LEAVE you for if they DO NOT get it?
MTTB knows their whales.
They love luxurious, tropical locations.
They love networking with high-caliber marketing minds
They love seminars filled with cutting-edge info on how to make bigger profits online.
So Matt Lloyd gives them just that.
And it’s why his affiliates have earned over $20,000,000 in commissions promoting to these “whales.”
When you’re ready to land some whales….get started here…