Get More Traffic using Social Media
Twitter is one of the most popular social platforms online, second only to Facebook. As a marketer, twitter offers a viable opportunity to directly connect with your target audience, providing you with quick and easy access to updates and open communication within your niche. Twitter is also a great way of researching potential niche markets, including analyzing and assessing “points of entry” based on current demand, weaknesses in competitive products, or areas of a market that are not being adequately catered to.
For example, if you were interested in creating a new WordPress plugin that enabled new bloggers to inject an opt-in box into any sidebar template, you would research the demand by posting questions and reading through open discussions from new bloggers who regularly tweeted about their progress.
Twitter is not just an information portal, it’s also a free and easy way of testing new products, or gaining valuable feedback from potential customers. For example, you could offer a free trial of a new product, script of software utility and in return, gather feedback from ‘beta testers”.
And of course, twitter is an exceptional tool when building campaigns and generating targeted traffic to your website. In this article we’ll take a closer look at the top methods used by experienced marketers to get targeted Twitter followers, exploit the Twitter link bait and receive quality traffic.
Targeted Following For Targeted Traffic
When developing your marketing campaigns within Twitter, one of the most important things that you can do is to work towards building a targeted following.
Those following you, are given instant updates each time you post a new message (known as a “tweet”), and so rather than focusing on quantity, you need to focus on building a high quality, targeted following that are likely to respond to your offers, and are interested in your market.
You can do this many different ways including by featuring your profile within Twitter based community platforms, such as WeFollow.com. There are many other websites online that make it easy to find people to follow and follow you back.
One of these websites is located at TwitDir.com and it features a search tool as well as the top 100 people being followed on Twitter, the Top 100 updaters (who updates their Twitter status frequently), the Top 100 followers and the Top 100 favorites.
You can check out the Top 100 Followers to find people who are willing to follow you, and the Top 100 Followed to find people that you would be interested in following. Another popular Twitter directory can be found at: twitterholic.com
You can also begin to develop your following by tapping into your existing contact list, or by searching for people who have relevant keywords included within their profile. Start by clicking on the “Find & Follow” tab on your main settings page. This search area allows you to find fellow Twitter contacts from your email address book and includes Hotmail, Gmail, Yahoo, AOL and MSN.
Retrieving a list of people who you have had previous contact with via email and who also might use Twitter is a super-fast way to locate instant contacts.
Note: When it comes to writing tweets and engaging your audience, try not to spend a lot of time worrying about whether your message is creative enough, witty enough, or interesting enough.
Once you have become an active member of the twitter community, you’ll find it easier to think of entertaining tweets that will capture attention and generate a response. For now, focus on becoming an active member of Twitter, and building up your following base. For now, post whatever’s on your mind. Working on a website? Post about it. Perhaps you’ve found an interesting website or news story, post about it.