Targeting Solo ads are among the popular method used by most marketers to interact to their potential audience quickly and at affordable. Basically, you buy from a niche blog, website or marketer who has been able to build a huge email list. The advantage of utilise other people’s email lists to build your own is that you can easily choose the niche of emailing list you want. Like any other advertising method the three common methods you will use to buy ads which include pay per click, pay per open and pay per sale/ conversion. The method you chose largely depends on your level of understanding of what you want from the list.
Placing Your Solo Ad
When there are some basic steps to consider when sending out your solo ad. First, you have to create a landing page or choose a related landing page if you have one. Secondly, you need to write your email copy, with the main aim of selling the Click. The next step to consider as you buy ads is the list owner. In order to get the most out of your purchase, choose a list provider that is related to your offer or niche. You also need to set up the tracking and shorten your links for example using bit.ly shortener. The last step is to pay for the ad as you book the mailing with the owner of the list.
Writing Your Solo Ad
It’s very vital to create a subject line that is appealing and attracts interests and the attention. Your main goal is to get clicks to your website or blog and convert this clicks to your subscribers. Don’t just make decisions on anything. Do some research and take some effort as you think creatively on the subject line which will stand out in the prospects inbox. If your subject line is not catchy, several people will bother even to open the email and this creates zero chances of getting clicks. A call to action with your link is also a great way to improve your click through rate and this should be created with the niche audience in mind.
Finding Your Solo Ad Provider
If you are planning to buy them, choosing the best suitable list owner is the most important task. Among the most basic way is to search for directories in which solo ad providers are listed, which is a basic way to get you started if for example this is your first-time selling ads. Another method is to approach advertisers on forums and inquire with them about placing your ad. This may seem like a time-consuming activity but if you look around, you will easily get the right people. The last option is more advanced and this is where you search in Google or other engines for keywords that are related to your target niche, and look for people selling ads.
To your Success