Grant Baldwin – Get Inside Booked & Paid to Speak

Study Easy methods to Persistently Discover and E-book Dream Talking Engagements That Pay

What You’re Value

You will have a message you imagine in.
You will have the boldness to ship it from stage.
And with Booked & Paid to Converse, you’ll lastly have the system you should constantly uncover worthwhile alternatives to share that message, even when…
You battle with how a lot to cost, the place to search out gigs, and who to contact You’ve by no means (or hardly ever) been paid to talk You don’t have a big following, current platform, or years of expertise

Our college students have been booked and paid to talk by organizations like…

 

In the event you’ve ever thought these four little phrases, you recognize precisely the way it feels to be an aspiring speaker…

You won’t be pleased with it.

You may need resisted pondering it.

You would possibly even really feel a bit scared admitting that it’s crossed your thoughts.

I’m speaking about all of the occasions while you’ve sat in an viewers, listened to a speaker on stage, and thought…

 

“That must be me.”

(Different acceptable ideas embrace,

“I may do this,” and “Is that this man for actual?” )

 

Hear, when you have got a message you’re captivated with, these sorts of ideas don’t come from ego or satisfaction. They arrive from the frustration of KNOWING you have got a message individuals want to listen to, however NOT understanding precisely learn how to get it in entrance of extra individuals.

 

And each time you begin gearing your self as much as lastly get critical about pursuing extra (or your first) paid talking engagements, some mixture of the next occurs:

Your abdomen turns on the considered having to promote your self

You’re not even certain learn how to contact the mythic “resolution makers” who guide audio system within the first place

Once you lastly do fireplace off a number of scattered emails to occasion organizers you hear nothing however crickets or the occasional “no thanks”

Your day job—the one that really pays the payments proper now—says, “Hey, keep in mind me?”

Between placing collectively a demo video and a midway respectable web site, the tech facet of issues feels overwhelming

 

Immediately, I’m going to point out you precisely what that plan is, and the way 1000’s of audio system throughout each trade are utilizing it to construct thriving careers that permit them to…

Receives a commission to share a message they’re captivated with all around the world

Transition from 9-to-5 work to a profession that provides them the liberty and suppleness they crave

Complement their current enterprise with paid talking engagements (that additionally feed them a firehose of preferrred purchasers and clients)

 

Hello, I’m Grant Baldwin, founding father of The Speaker Lab.

Since I began my talking profession, I’ve earned over $2 million from 500+ paid engagements all around the world. I’ve performed every thing from closed-door workshops to keynotes in entrance of 13,000 individuals.

 

I point out these numbers for 2 causes:

You should know that I’ve truly practiced what I preach (and that I’m not simply one other on-line “guru”)

Since beginning The Speaker Lab, I’ve seen time and again how attainable these sorts of career-altering numbers are for individuals in nearly each trade possible—although I by no means would have thought they have been doable for somebody like me.

 

In the event you’ve already gotten a number of free (or possibly even paid) talking engagements beneath your belt, you’ve in all probability heard the identical sorts of feedback I’d get from individuals at that time:

“You’ve acquired a present for this type of factor!”

“You actually must be a speaker.”

“I actually wanted to listen to that—thanks.”

 

The three-Step Blueprint for Touchdown Your First (or Subsequent) Paid Talking Engagement

No two talking journeys are ever fairly the identical, however while you zoom out and take a look at profitable audio system from a excessive stage, you’ll see that they constantly nailed these three steps.

 

Step #1:
Pinpoint the appropriate downside
you possibly can resolve.

 

The #1 mistake I see holding most audio system again is failing to establish—and clearly talk—the true downside they will resolve.

Whether or not you’re nonetheless making an attempt to determine precisely what you wish to discuss otherwise you’re an skilled speaker who’s been doing it for years, getting this proper could make the distinction between talking a number of occasions per yr and a number of other occasions per thirty days.

So, how do you do it?

 

Repeat after me: Audio system who resolve issues will at all times guide extra gigs than audio system who merely discuss a subject.

The excellent news? In the event you’re talking otherwise you wish to communicate, there’s a 99% probability there are a number of issues hooked up to the subject/subject material you wish to discuss.

For instance, in the event you discuss social media, that’s nice — however what challenges does your presentation assist the viewers overcome? Asking that query would possibly lead you to one thing like, “I assist companies be extra relatable to millennials on social media.”

Considering of your subject from the “downside” perspective is not going to solely make it sound way more interesting to resolution makers, it’ll additionally enable you make the presentation extra compelling!

 

For instance, “Motivated leaders who wish to depart an influence” shouldn’t be a selected sufficient audience (except you’re Oprah Winfrey or Gary Vaynerchuk).

In the event you attempt to communicate to everybody, you’ll find yourself chatting with nobody.

Profitable audio system have a well-defined viewers in thoughts, which not solely strengthens their content material—it additionally makes discovering paid talking alternatives a lot simpler.

To construct on the earlier instance, “I assist actual property companies be extra relatable to millennial purchasers on social media,” goes to make discovering and attracting paid alternatives a lot simpler than focusing on ALL varieties of companies.

After all, it’s doable to get too particular.

I prefer to name it nicheing your self into nonexistence—arising with an issue that both not sufficient individuals have, or that’s not truly an issue within the first place.

For instance, “I assist realtors who promote tiny homes and yurts be extra relatable to millennial purchasers on social media,” miiiiiight not have a large enough market to assist a talking profession fairly but.

 

 

One of the vital irritating issues you possibly can cope with as a speaker is understanding you resolve a precious downside, however NOT understanding learn how to describe it in a method that clicks with occasion organizers and resolution makers.

Let’s return to our earlier instance: “I assist actual property companies be extra relatable to millennial purchasers on social media.”

You KNOW that producing higher social media outcomes can resolve precious issues for actual property companies…however what if each time you point out social media to a possible shopper they are saying, “We don’t rent audio system to speak about that”?

For example the answer for you, let me present you an instance from my very own profession…

 

What This Step Appears Like in Motion:

Early in my talking profession, I needed to talk to highschool audiences about private finance. On paper, it made a lot sense:

I used to be captivated with private finance as a result of my spouse and I had simply gotten out of debt.

Highschool college students be taught virtually nothing about private finance in class.

Everybody understands why it could be helpful for highschool college students to find out about private finance.

 

However there was one huge downside: each college I talked to had zero curiosity in reserving private finance audio system. It simply wasn’t one thing they have been used to hiring audio system to speak about.

However after I requested what they did rent audio system to speak about, I constantly heard the identical response:

“Effectively, we normally search for audio system who might help college students transition to varsity or life past school.”

Ding ding ding! That was precisely what my private finance discuss would assist college students do. I simply wasn’t talking the identical language after I described it to directors.

All I wanted to do was align the issue I needed to resolve with the issue faculties wanted to resolve. I created a chat constructed round serving to highschool college students transition to varsity that featured private finance as a serious chunk of the presentation.

After that, getting booked was by no means an issue.

 

Step #2:
Discover the people who find themselves
desperately looking for solutions
to that downside.

 

When you’ve pinpointed the issue you possibly can resolve, the following problem turns into discovering the people who find themselves in search of options to that downside.

Sadly, that is the place most individuals make one other huge mistake. As a result of there are two varieties of individuals you possibly can go in search of at this level:

  • People who find themselves in search of any kind of answer to the issue you resolve.
  • People who find themselves in search of audio system they will pay to be the answer to the issue you resolve.

This sounds apparent, however it’s a critically necessary distinction to make…

It’s a lot simpler to get booked and paid to talk by a corporation or occasion that already hires audio system than it’s by one which doesn’t.

Getting distracted by Group #1 is how you find yourself spending per week exchanging emails with a scholar group at your native school solely to find they don’t even have a funds for paying audio system.

However while you begin specializing in discovering Group #2, you’ll rapidly be taught 2 issues:

  1. In the event you’ve pinpointed the appropriate downside, paid talking alternatives are NOT troublesome to search out.
  2. Your competitors for these paid talking alternatives is commonly not almost as intimidating as you suppose.

 

What This Step Appears Like in Motion:

 

When BPS scholar Harjot Singh began in search of occasions within the healthcare area, he was intimidated for causes you’re possible conversant in:

What if he couldn’t discover the appropriate occasions?
What if nobody paid to guide audio system like him?
What if he was miles behind the competitors?

However look what occurred when he adopted the step-by-step methods for uncovering talking leads we train in BPS:

 

Breakthrough #1:
He realized that “occasions weren’t exhausting to search out.”

 

Breakthrough #2:
He now looks like he “can pitch to the best occasion planners.”

Once you put within the work to pinpoint the appropriate downside to resolve, discovering the individuals who pays so that you can resolve that downside comes down to easily understanding the place to look—which is precisely what we present you learn how to do inside Booked & Paid to Converse.

 

Step #three:
Current your self as the right answer to that downside (even in the event you’re not often called the go-to “skilled” in your subject but)

Convincing the appropriate individuals that you just’re the appropriate particular person for the job shouldn’t be about being salesy.

You don’t have to rework your self right into a used automotive salesman and go into “closing” mode. You don’t have to roll out a laundry checklist of accomplishments and trade accolades.

In the event you’ve performed Steps 1 and a pair of correctly, you solely want two issues to persuade resolution makers you’re the appropriate particular person for the job:

 

A fundamental demo video.

Not a bestselling guide. Not a YouTube channel with 1000’s of subscribers. Not a made-for-TV film that was impressed by your life story.

If in case you have a fundamental web site and demo video (and I can present you precisely learn how to put these collectively, even when you have no tech abilities and no footage of your self talking) reserving paid talking gigs comes down to easily constructing relationships.

Which suggests you possibly can lastly give attention to simply being your self as an alternative of worrying about having to “promote” your self.

 

What This Step Appears Like in Motion:

When Andrew Dawson began sending chilly emails to resolution makers after enrolling in BPS, he didn’t have a bunch of fancy advertising supplies. All he had was a hyperlink to his web site that he included in his electronic mail signature. Right here’s what occurred, in his personal phrases:

 

The Plan You Have to Keep Targeted and Generate Outcomes:

There are few issues that hit you with extra “What am I alleged to do now?” moments than rising your talking profession.

That’s why BPS maps out each step you should take, from fine-tuning your subject and making a magnetic presentation to figuring out worthwhile talking alternatives and sending the right outreach emails to resolution makers.

You’ll get a whole library of actionable video classes that stroll you thru each crucial milestone on the trail to filling your calendar with paid gigs.

You’ll additionally get the hidden advantages that comes with having this type of plan:

The main target you should tune out distractions and the boldness that comes from understanding you’re taking the appropriate steps as an alternative of simply guessing your method by way of confusion.

 

The Suggestions You Have to Make the Proper Changes:

You’ll not solely be capable to join with fellow BPS college students for suggestions and accountability in our personal BPS Insiders Fb Group—you’ll even have direct electronic mail entry to our workforce of coaches so you may get the sort of 1:1 steering and mentorship that may shave years off your studying curve.

All of our coaches at The Speaker Lab are actively getting paid to talk proper now, so that you gained’t be getting steering from anybody on the sidelines. You’ll be getting it from skilled audio system who know what’s working as a result of they’ve performed it.

 

The Assets That Save You from Reinventing the Wheel:

You shouldn’t need to burn precious time making an attempt to determine learn how to construct the right speaker web site, piece collectively a standout demo video, or draw up a bulletproof contract.

After serving to 1000’s of scholars create all of these assets, we’ve realized what works and what doesn’t.

That’s why BPS comes with a vault of plug-and-play templates, outlines, and examples you need to use to rapidly create top-quality assets that present resolution makers you’re not an beginner.

Once you enroll in BPS, you’ll get instantaneous lifetime entry to all 5 video modules which can be every devoted to a selected step of what we name the Speaker Success Roadmap:

 

Module 1:

Choose a Downside to Resolve

 

Whether or not you’re simply getting began or have been talking for years, zeroing in on the appropriate downside to resolve for the appropriate viewers and trade will make a dramatic distinction in how a lot (and the way incessantly) you’re paid to talk.

The teachings and assets on this module will stop you from spending years combating an unimaginable battle making an attempt to get booked for subjects that don’t have an current (or paying) market.

By the top, you’ll know…

  • Easy methods to nail the stability between what you wish to discuss and what purchasers are keen to pay for
  • Easy methods to use the “Talking Business Matrix” to find out which industries you’re greatest positioned to pursue proper now (and going ahead)
  • The largest errors audio system make when deciding on their subject / downside to resolve
  • three actionable methods for uncovering subjects that occasions are dying to rent audio system for
  • Easy methods to craft a subject / downside (or tweak an current one) so it that passes all three checks of “The Matter Trifecta”

 

Module 2.

Put together Your
Speak

It’s apparent that delivering an impressive discuss can go a great distance in getting you extra paid alternatives. However how do you truly create one?

What particular actions can you are taking to fine-tune an current presentation that’s “fairly good” and remodel it into one thing unforgettable?

The teachings on this module are devoted to displaying you learn how to create keynotes, workshops, and seminars that may captivate your viewers and encourage occasion organizers to present you referrals and repeat bookings.

 

By the top, you’ll know…

  • The variations between keynotes vs. workshops vs. seminars (together with why some pay greater than others and which varieties of content material you need to put together for every to maximise your alternatives)
  • Easy methods to promote from stage with out annoying your
    shopper or viewers
  • Easy methods to create a “menu” of displays that may open up your core subject to a better variety of audiences and occasions (with particular examples)
  • Easy methods to write easy, one-paragraph descriptions of your displays that may immediately seize the eye of resolution makers and occasion organizers
  • Easy methods to craft a subject / downside (or tweak an current one) so it that passes all three checks of “The Matter Trifecta”All of the nitty gritty particulars on what makes an amazing discuss vs. a mediocre one (together with construction, when you need to and shouldn’t use slides, learn how to customise 5-10% of your discuss to make it match totally different settings, and extra)

 

Module three.

Set up Your self
because the Knowledgeable

I’ve already talked about greater than as soon as that you just do NOT need to be the world’s main skilled in your subject in an effort to receives a commission to talk.

You do, nonetheless, have to display some stage of experience . And so long as you recognize sufficient about your subject to ship displays that have interaction your viewers, belief me—you have got greater than sufficient experience.

However none of that may matter in the event you don’t know learn how to correctly talk your experience to resolution makers. And the 2 largest items you want in an effort to do which can be a rock-solid web site and a compelling demo video. The teachings on this module present you precisely learn how to create each (or enhance your current ones).

 

By the top, you’ll know…

  • Easy methods to create a speaker web site that may wow your prospects (even when you have no tech abilities and little to no funds)
  • The 6 components your web site MUST have if you need purchasers to take you critically (and learn how to rapidly create every of them)
  • What prospects DO and DON’T wish to see in your demo video
  • Easy methods to shoot and edit a killer demo video even when you have no footage of your self talking, no fancy tools, and no video abilities
  • All of the instruments and assets you need to use to get professional-quality advertising and branding materials at a fraction of the standard value (and generally even free)

 

Module four.

Purchase Paid
Talking Gigs

In the event you’re like most audio system, that is the half that feels the murkiest to you—discovering the perfect paid alternatives and taking concrete steps to truly guide them.

Even seasoned audio system who really feel 100% assured and comfy on stage usually really feel at a loss in terms of reaching out and profitable over resolution makers. You don’t wish to say the mistaken factor. You don’t wish to come off overly salesy. And to high it off, you don’t even know the place to look.

That’s why we made this essentially the most in-depth module in the complete course. As a result of so usually the one purpose audio system don’t really feel assured of their means to land extra paid gigs is as a result of they merely lack the appropriate info.

 

By the top, you’ll know…

  • Easy methods to flip Google right into a lead technology machine for preferrred talking gigs
  • Easy methods to generate high quality referrals from different audio system in your trade/area of interest
  • Easy methods to get a spot in a speaker showcase and maximize the variety of alternatives it generates
  • three simple methods to generate new referrals each time you communicate
  • Easy methods to electronic mail potential talking purchasers with out sounding awkward or pushy (I stroll you thru REAL examples from precise emails that you may customise on your personal outreach)
  • Once you SHOULD and SHOULDN’T communicate at no cost (and learn how to leverage your free talking gigs into paid ones)
  • Every thing you’ve at all times needed to learn about talking charges (together with what you need to cost, what you possibly can anticipate to make in the event you’re newer to talking, and the incomes potential of every main trade)
  • Easy methods to create a charge construction with totally different choices/packages (and why you need to at all times do that as an alternative of simply quoting one charge)
  • Precisely what your talking contract ought to appear like (and why you need to at all times name it an “settlement” as an alternative of a “contract”)
  • The one follow-up electronic mail you need to at all times ship after quoting your charge to a prospect (this alone will enhance your shut price)
  • How and when to barter your charge

Every thing you need to (and shouldn’t) say throughout shopper cellphone calls if you wish to begin listening to “sure” extra usually

 

Module 5. Know When to Scale

Studying learn how to constantly booked paid gigs is one factor…however how do you construct a wholesome, thriving enterprise round your self as a speaker as soon as momentum begins to develop?

Whether or not you wish to communicate full time or on the facet, understanding learn how to scale as your success will increase will enable you construct a sustainable income engine with out getting overwhelmed or burned out. From enterprise fashions to taxes and money movement, Module 5 walks you thru all the main points that make the distinction between hobbyists and professional audio system.

 

By the top, you’ll know…

  • Easy methods to generate further income from talking alternatives by promoting providers, merchandise, or promotional alternatives to your purchasers
  • Finance 101 for a 6-Determine Talking Enterprise: You’ll get an inside take a look at learn how to handle your money movement, keep away from expensive tax errors, and correctly construction your small business
  • The danger-free method for transitioning to full-time talking (so you recognize when and learn how to make the transition with out jeopardizing your funds)
  • Easy methods to obtain Highway Warrior Standing (AKA my actual system for having the best and least aggravating journey expertise doable—you’ll be taught every thing from what to keep away from when reserving journey to learn how to maximize rewards factors and extra)
  • The reality about Speaker Bureaus—what they’re, what they aren’t, and learn how to decide in the event that they’re match for you

 

LIFETIME Entry to the BPS Insiders Non-public
Fb Group + LIVE Month-to-month Q&A Calls

And if getting my direct suggestions from our workforce of coaches at The Speaker Lab isn’t sufficient, you’ll even have entry to over 1,300 fellow audio system (together with me) contained in the premium BPS Insiders neighborhood on Fb!

In contrast to so many different “premium” Fb teams, you’ll not discover any instances of “the blind main the blind” right here. Not solely is the complete Speaker Lab workforce lively in the neighborhood, however so are all of our most profitable college students, who know firsthand learn how to use the BPS system to develop your talking enterprise.

However as an alternative of simply speaking about it, let me take you behind the scenes and truly present you what the interplay appears to be like like contained in the group.

Take a look at this instance from BPS scholar Lea Pica. She got here to the group with a query about her talking enterprise:

 

Did you discover the extent of confidence this type of particular person suggestions conjures up?

Once you KNOW you’re not guessing, taking motion turns into 100x simpler. And hear, when you will not be able to ask superior questions on upcharging for worldwide journey like Lea, that doesn’t imply you gained’t discover assist! On a weekly foundation, BPS college students get assistance on all kinds of subjects like:

  • Speaker web site suggestions
  • Demo video suggestions
  • How a lot to cost for a talking engagement
  • How to reply to an electronic mail from an occasion planner
  • Easy methods to negotiate for a bigger charge
  • Whether or not a possible talking subject sounds compelling or not
  • The very best methods to leverage a free talking alternative
  • And Extra…

 

You’ll additionally be capable to attend our LIVE Month-to-month Q&A Calls, which provide the probability to get your questions answered in real-time by our workforce of coaches and talking specialists. And in the event you can’t attend dwell, no worries—you’ll have entry to our full archive of recordings so you possibly can make amends for all of the actionable methods and recommendation that get lined on the calls.

No matter problem you encounter, you’ll have a whole neighborhood of seasoned audio system there to speak you thru it.

Once you enroll in
Booked & Paid to Converse,
you get instantaneous entry to…

  • All the Booked & Paid to Converse Coaching System
  • 12 Months of E mail Consulting with The Speaker Lab Crew
  • LIFETIME Entry to the Non-public BPS Insiders Fb Group + LIVE Month-to-month Q&A Calls
  • The BPS Vault — E mail scripts, speaker contracts, and all our inside checklists/paperwork
  • 12 Superior Coaching Periods w/ In-Demand Audio system
  • 12 BPS Implementation Case Research

 

See how Erick Rheam used BPS to generate cash in talking years throughout his first yr and  in his second (all whereas working a full-time job):

 

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